The Takeaway

Let’s continue to support one another!

Madison Bonser Apr 3, 2021 3 min read
The Takeaway

Although International Women’s Day has passed, let’s continue to commemorate the social, economic, cultural, and political achievements of women.

As a leader in the event planning industry, Planned understands the importance of transparency in discussing social issues. To celebrate International Women’s Day Planned sponsored two panel discussions about gender equality in the event planning industry. Our panelists were four pioneers in the event industry who are individually highly successful:

The purpose of these events were to encourage our community to have open conversations both during the event and after.

A few takeaways:

COVID-19 and the Future of Events

  • Although the economy is re-opening and social restrictions are gradually being reduced, virtual events will continue to forever be a part of the event planning industry.
  • Each individual enterprise needs to understand the responsibilities they hold as a leader in the event industry, and make the decision on their own accord for when they will begin hosting in-person events
  • We can take notes by looking at other industries that have brought people back together safely such as; primary schools, universities, gyms, and the performing arts. Rather than trying to create a new solution, we can lean on surrounding industries and understand how they manage to safely gather individuals.

The Glass Ceiling

  • The glass ceiling, an unofficially acknowledged barrier to advancement in a profession, in the event planning industry, is not specific to the industry. It’s the exact same glass ceiling faced in industries across the board.
  • The event planning industry is highly skewed since it is a female dominated industry and yet in senior roles you still see a disproportionate amount of males.
  • Rather than focusing on the restraints society has placed, it’s more important to focus on your work and let your successes shatter the glass ceiling.

Combatting Zoom-fatigue

  • Zoom-fatigue is real, so keep that in mind when you plan virtual and hybrid events.
  • A large part of creating a successful and engaging virtual and hybrid event is to make it interactive. Some examples of how to take your event to the next level:
  • Utilize the breakout rooms on your streaming platform by breaking into smaller groups to promote more intimate and comfortable conversations.
  • Send a delivery. Create a deliverable aspect to your event, by including a gift basket with clues for the virtual event or a box of goodies that everyone opens on camera together.
  • Attendees miss the open bar and table of appetizers at events, so bring that into their home by ordering a boxed lunch or a cocktail making kit delivery for everyone.

Let’s continue to support one another and let Planned reconnect your company, safely.

Read about the Women of Planned: here.

Watch our Youtube video of the discussion with Lynn and Danielle in English: here.

Watch our Youtube video of the discussion with Émilie and Ioanna in French: here.

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One Earth, One Event

“Without urgent action, global waste will increase by 70% on current levels by 2050” according to the World Bank. Although the official celebration of Earth Day is once a year, the well being of our planet should be prioritized every day. As a leader in the event planning industry, we want to shed light on the vast amounts of waste produced by events, and some tips to reduce it. The event planning industry has found creative ways to approach events more sustainably, and we wanted to share them. In our panel discussion, Let’s Talk Sustainability, the panelists address our social responsibility, as an industry, to ensure that events do not unnecessarily contribute to the increasing amounts of global waste. If you were unable to attend, check out the recording: here. Our panelists shared their experiences in creating a greener event industry: Halley Chambers, Director of The Oberon Group Simeon Priest, Founder of Equal Parts Cocktail Company Megan Munro, Founder and Owner of Caribou Gifts Don Sagarese, VP Sales & Marketing at Ascari Hospitality Group Keith Gispert, Co-founder of Popcorn Palooza Here are a few tips that were shared: Help reduce the waste produced by events annually. A thought worth considering… The annual events that your company hosts are also hosted within other companies (i.e. holiday parties). Thus, the amount of waste produced from your event is most likely amplified ten fold by the other events. If each company takes their annual events as an opportunity to promote sustainability, then the waste produced will hugely decrease. Surround yourself with colleagues and partners who focus on sustainability. Creating a community…It takes a village to ensure sustainable events become the norm. Rather than fighting the battle against unnecessary waste alone, partner with suppliers in your area who also practice green initiatives. By creating a network of sustainable suppliers, it allows green events to become the norm in your area! Shop local whenever possible. Focus on local…Be sure to source local products whenever possible to reduce potentially negative affects on the environment (i.e. less carbon emission). As well, learn about local businesses in your area that can assist you in producing greener events. As a way to promote sustainabilty, we created an icon to indicates to our clients which of our suppliers are practicing sustainable initiatives. Let’s all continue to restore our Earth, one event at a time. Stay tuned about upcoming Planned events through our bi-monthly newsletter: here.

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The Future of Events and the Planet

Tomorrow the world celebrates Earth Day. With this day, comes the sad reality that, if we continue to consume natural resources at the rate we are today, the natural resources our planet provides us with will significantly decrease within the next 60 years. It’s everyone's responsibility to understand the environmental footprint each event hosted has and finds ways to decrease it. To celebrate Earth Day and spread awareness about some event planning sustainability initiatives, we are hosting a panel discussion on Thursday, April 22. RSVP here! Issue According to the Ecosystem Event: “Meals are typically the biggest generators of waste at events. The actual amount of waste per attendee ranged from 0.1 pounds up to 3 pounds, per event.” Solution Speak with your food caterer about the initiatives that they have for reducing waste, and ask if they are able to give you a post-event waste report. Another option is to speak with your caterer and explore options for donating untouched food to local nonprofits. Issue Waste360 shared that, “in 2020, 6.7 million people strewed trashacross 15 major cities at 77 events such as the Super Bowl, the US Open and the Midtown Music Festival in Atlanta. The Daytona 500, the largest single-day sporting event in the United States, created enough trash to equal the weight of the entire 43-car starting field.” Solution Focusing on implementing sustainable practices in these large events will undoubtedly have a lasting impact on our planet. First, remove single-use plastic when possible and replace it with reusable and recyclable materials. Second, ensure that the vendors are equipped with compost, trash, and recycling bins so they are able to throw away the waste appropriately. Issue According to Fast Company, “When you think about all of the energy and resources that go into making just one of the tote bags that I have just thrown into the trash–only to end up in a landfill–the impact in staggering.” Solution What is a trade show without the free swag? Although trade shows and conferences include free promotional products, it’s important to reevaluate the practices within that marketing tactic. These days you can find any promotional product of the same or higher quality that is made from recycled materials. Rather than giving away ten items made of single-use material, direct your focus on creating one high quality branded item that everyone will use after the event. As an industry our events can generate a huge amount of unnecessary waste, but only if we let them. As a way to promote sustainabilty, we created an icon to indicates to our clients which of our suppliers are practicing sustainable initiatives. Luckily the event planning industry is innovative and crafty, so we know that through various initiatives within the Planned tool and the passion to restore our planet from our clients, we are able to set a new standard for what it means to host an eco-friendly event.

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Celebrating Valentine’s Day

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