Top expert tips on building a corporate event program
The events industry is undergoing shifts causing pressure and excitement for people in planning and procurement. What are the best practices to ride the waves?
In our whitepaper and infographic to follow, we’ve outlined how a well-designed meeting and event program is the key to seeing great time and cost savings.
About this playbook
A practical guide for procurement, finance, and event leaders on building a meeting and event program that delivers real savings without sacrificing experience. Drawing on interviews with industry experts, it covers how to optimize spend amid rising costs, leverage event tech to empower decentralized planners, negotiate flexibility into contracts, and use internal spaces and sustainable suppliers to do more with less.
What you'll learn
- Why meeting and event spend is the next big optimization opportunity, following the path corporate travel took years ago
- How to manage rising costs and tightening budgets without sacrificing the quality of the attendee experience
- The must-have elements of an effective program, including centralized payments, embedded policies, and the data points worth tracking
- How to use event tech to automate sourcing, contracting, payments, and reporting so small teams can manage events at scale
- How to empower decentralized stakeholders to plan and negotiate on their own while maintaining oversight and consistency
- How internal spaces and sustainable suppliers can deliver cost savings and support environmental goals at the same time
- How to negotiate flexibility into contracts to protect against cancellations, no-shows, and shifting attendance patterns
- How to prioritize attendee experience as a driver of long-term ROI, not just a cost line
- What to expect when implementing a program, including typical outcomes like 15%+ cost savings, 60%+ time savings, and near-total policy compliance
The results
- Lower costs and tighter spend control
- Faster, simpler planning across teams
- Stronger compliance and visibility
- Better attendee experiences and long-term ROI
Schedule a live 30 minute demo
Work with experts who've built world-class M&E programs to design your approval flows, policies, KPIs, and bespoke change management plan
