A seven year partnership that keeps growing

At a glance

Event planning at this company has always been highly decentralized. Hundreds of occasional planners across divisions needed a simple way to book events without getting tangled in complex procurement workflows. Planned has been their partner since 2018, and the program has grown to 129 active users, $7.2M in yearly spend, and 450+ events sourced.

‍

"It really makes a difference to work with people who genuinely care about making your event happen. That's what keeps us coming back."

Product Marketing Manager

‍

Challenge: Decentralized planning with complex payment terms

Event planning at this company doesn't sit with a central team. It's spread across divisions, with EAs, marketers, and coordinators booking events as part of their broader roles. Most of them plan events a few times a year, not every day.

That made the process difficult. Occasional planners struggled to navigate sourcing, contracting, and the company's specific payment terms, including a net-60 policy that many suppliers aren't set up to accommodate. Without a centralized system, procurement had limited visibility into what was being booked or spent across the organization.

‍

Solution: A long-term partner that fits the company's way of working

Planned has been the company's preferred sourcing partner since 2018, selected by procurement teams in both Canada and the US. The relationship started small and grew through consistent delivery and close collaboration.

Today, planners across all divisions book through Planned. They submit a brief, and Planned handles sourcing, negotiation, and contracting. Planned also accommodates the company's net-60 payment terms, removing a friction point that previously made it harder for occasional planners to work directly with suppliers.

With 150+ users trained and 129 actively using the platform, adoption has reached every corner of the organization. Procurement now has full visibility into event spend across all divisions, from small team gatherings to large-scale brand activations.

‍

Results

20% direct cost savings

9.6/10 customer CSAT

$7.2M in yearly event spend managed

The partnership has grown steadily over seven years. What started as a pilot has become the default way events get booked across the company. The consistent savings, high satisfaction scores, and organic growth in adoption reflect a program that works for both the planners who use it and the procurement team that oversees it.

‍