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Customer story 3 min read

Envisioning a Better World with World Vision

About
World Vision is a global relief, development and advocacy organization.
Company size
500-1000 employees
Industry
Fundraising
Founded
1957
Headquarters
Mississauga, ON
Specialties
Sustainable Community Development

According to World Vision, “in Afghanistan, more than 35% of girls are married before 18 and nearly 10% before their 15th birthday.⁠ And approximately 1.4 million children and youth in El Salvador do not have regular access to safe water.”

Those are just a few of the many startling and avoidable global injustices that World Vision Canada addresses.

World Vision is a global relief, development and advocacy organization. They partner with children, families and their communities by tackling root causes of poverty and injustice. In the last 70 years, what started as a $5 donation has turned into helping more than 4 million children in nearly 100 countries. In World Vision’s drive to empower global communities, they approached Planned to assist with their fundraising events.

World Vision in Malawi

The mission of event planning at World Vision is to create meaningful and impactful experiences for Canadians to engage with the organization’s mission. This goal led Crystal Kuepfer, the Project Manager of Events at World Vision Canada, to continue to use Planned for all her event needs.

Since 2018, we’ve had the pleasure of working alongside Crystal and the team at World Vision Canada. This collaboration has involved events such as: A Donor Event in Toronto, an Internal Team event in Vancouver, and Rise Up Daughters of India Fundraising Event, to name a few.

An experienced planner, Crystal expressed a pain point solved by Planned:

“As event planners know, we’re often expected to make magic happen and deliver mind-blowing experiences on incredibly tight timelines and budgets. Often with events, we’re working on super tight timelines and sourcing and securing quality vendors and venues can be incredibly time consuming – not to mention, how do you even know where to begin in a city like Toronto where the options are endless?! You can only imagine the lost hours spent on Google…”

Crystal’s experience in event planning is not an isolated one. The mission behind the Planned platform is simple: Empower better event planning. This means streamlining how our clients discover and book high-quality suppliers, while also saving the company money and centralizing invoicing and finance reports.

Our ability to address Crystal’s frustrations is best shared through her own words: “Planned provides us with a curated portfolio of best-in-class vendors and venues that helps simplify our search and saves loads of time securing exactly what is needed to make our events amazing. Their experience and knowledge of the options available not only in Toronto but across Canada makes shortlisting and finding the perfect fit a breeze. It’s also amazing to have a one-stop-shop for everything you need to create an amazing event! From venues, to caterers, to AV providers, entertainment options, décor and more – you can easily check off all of the items off your to-do list in one place. Best of all, imagine getting a single invoice for all of your event expenses! That’s a dream for planners who have complex processes for event expenses and vendor management.”

Planned provides us with a curated portfolio of best-in-class vendors and venues that helps simplify our search and saves loads of time securing exactly what is needed to make our events amazing.

- Crystal Kuepfer, Project Manager of Events at World Vision Canada

When developing our product and working to ensure that our tool resolves the pains event planners face, Crystal is the epitome of who we create for.

As for final thoughts from Crystal, she shares: “Keep being amazing! Can’t wait until we’re able to work together again. And thank you for revolutionizing the way we’ve been able to execute events with your support and expertise. We’re often working as small teams of 1-2 planners, and Planned’s support helps us work incredibly efficiently in both securing vendors, coordinating and executing details for our events, and navigating our internal finance and procurement processes.”

Planned is honored to work alongside World Vision and create events that have an impact on the global community. Crystal’s innovation and desire to curate every event she has with such detail allows Planned and World Vision Canada to bring her vision to life.