According to World Vision, “in Afghanistan, more than 35% of girls are married before 18 and nearly 10% before their 15th birthday.⁠ And approximately 1.4 million children and youth in El Salvador do not have regular access to safe water.”

Those are just a few of the many fragile and avoidable injustices that are occurring globally that World Vision Canada is addressing. 

It all started in the 1950s when Bob Pierce helped one little girl with the $5 in his pocket. Those $5 turned into coming to the aid of the stranded Vietnamese refugees in the 1970s, while in the 1980s being the first ones in and the last to leave throughout the Ethiopian famine. This continued drive and passion to bring global relief, drove Bob to challenge the church to care about the AIDS crisis even when it was a tough topic in the 90s, as well as rebuilding lives after the Asian tsunami and Haiti earthquakes. What started as $5 has turned into helping more than 4 million children in nearly 100 countries in the last 70 years. 

To put it briefly, World Vision is a global relief, development and advocacy organization. They partner with children, families and their communities to reach their full potential by tackling the causes of poverty and injustice. By empowering people to live better lives, it only made sense that they approached Planned for their events. Our mission is to empower better event planning. 

In August 2020, after four tries and much effort by the drilling team, a borehole was drilled in Ireen’s village by World Vision Malawi.

The mission of event planning at World Vision is to create meaningful and impactful experiences for Canadians to engage with the organization’s mission. This desire to create meaningful and impactful events led Crystal Kuepfer, the Project Manager of Events at World Vision Canada to continue to use Planned for all her event needs. 

Since 2018, we’ve had the pleasure of working alongside Crystal and the team at World Vision Canada, to organize memorable events across Canada. This collaboration has involved events such as; a Donor Event in Toronto, an Internal Team event in Vancouver, and Rise Up Daughters of India Fundraising Event, to name a few. 

As a tool made for event planners, Crystal expressed a pain point that she has experienced prior to having Planned as her solution:

“As event planners know, we’re often expected to make magic happen and deliver mind-blowing experiences on incredibly tight timelines and budgets.Often with events, we’re working on super tight timelines and sourcing and securing quality vendors and venues can be incredibly time consuming – not to mention, how do you even know where to begin in a city like Toronto where the options are endless?! You can only imagine the lost hours spent on Google…”

Crystal’s experience in event planning is not an isolated one. The mission behind the tool that Planned has created is simple: empower better event planning. This encompasses providing our clients with a tool that allows them to efficiently discover and book high-quality suppliers while intuitively saving the company money and centralised invoicing and finance reports. 

Our ability to address Crystal’s pain point is best shared through her own words: “Planned provides us with a curated portfolio of best-in-class vendors and venues that helps simplify our search and saves loads of time securing exactly what is needed to make our events amazing. Their experience and knowledge of the options available not only in Toronto but across Canada makes shortlisting and finding the perfect fit a breeze. It’s also amazing to have a one-stop-shop for everything you need to create an amazing event! From venues, to caterers, to AV providers, entertainment options, décor and more – you can easily check off all of the items off your to-do list in one place. Best of all, imagine getting a single invoice for all of your event expenses! That’s a dream for planners who have complex processes for event expenses and vendor management.”

When we are developing our product and working to ensure that our tool resolves the pain points that most event planners face, Crystal is the epitome of who we are creating this tool for. Her passion for planning meaningful and impactful events motivate Planned to ensure that fundraising and donor events are appropriately and beautifully executed. 

As for final thoughts from Crystal, she shared, “Keep being amazing! Can’t wait until we’re able to work together again. And thank you for revolutionizing the way we’ve been able to execute events with your support and expertise. We’re often working as small teams of 1-2 planners, and Planned’s support helps us work incredibly efficiently in both securing vendors, coordinating and executing details for our events, and navigating our internal finance and procurement processes.” 

Planned is grateful to be able to work alongside World Vision and create events that have an impact on the global community. Crystals innovation and desire to curate every event she has with such detail allows Planned and World Vision Canada to bring her vision to life. 



Company Size

500-1,000 employees




Mississauga, ON


Sustainable Community Development

Similar Success Stories

Book a Demo

Let us show you around.

A Planned demo will give you the full tour of the Planned platform. Experience how you can Discover, Book, Measure and Save.